Franchising is a great way for new small businesses to get off the ground and for established companies to expand their services. The best way to obtain franchise lead generation is through referrals from happy franchise owners. This article will teach you how to get your current customers, friends, or family members help you in obtaining franchise lead generation.
Establish a Good Relationship
Franchise owners who have been extremely happy with the services of their company are more likely to refer your business. To establish a good relationship with your customers, you have to be trustworthy and reliable. If you cannot maintain the trust and confidence of your customers, you will be hard pressed to convince them to refer you when it comes time for them to leave the business.
If your customers are not leaving on good terms, or referrals are not occurring in an adequate manner, take a step back and check over all areas of your company. Evaluate what things could be improved upon that might drive away customers or slow down referrals. Work on any issues that may prevent successful referrals.
Make It Easy
When developing your franchise lead generation campaign, make it easy for existing customers to refer you. The easier it is, the more likely they will take the time to provide you with proper referrals. When making the referral process easy, the customer will be less likely to come up with excuses not to make one and more likely to do so.
You can’t assume that your customers know how important their referrals are or that they even know how they can go about referring your business. To avoid any confusion, ask them directly what they think of your business and if they would refer you if asked by a friend or family member who were interested in starting a new small business.
Give Something Back
When asking your customers to refer you, offer them something in return. If they are referring a friend of family member, provide them with some type of discount on their next purchase. Even if they are not referring someone, they will appreciate the gesture.
Mail a Flyer or Business Card
Never underestimate the power of paper mail and direct mail business cards in obtaining franchise lead generation. When asking your current customers for referrals, include a business card with information about your company and ask them to pass it along to those who may be interested in setting up services with you in the future.