A very well-known method of marketing at all times is product sampling. Everyone wants a good Costco sample and nobody says no to an expensive bathroom gift basket. Yet, digital product sampling should be updated to serve the needs of the digital world.
Know what a Digital Product Sampling is?
Digital product sampling is an electronic method of sampling that lets your brand squeeze your target consumers. And outreach them in an advanced manner by analytics and more. For a while, the concept of product sampling has been existing. Companies have used product sampling in stores either both in the form of Take-home samples and Product testers. These are traditional wat of sampling. Yet, because of the digital revolution, brands have improved innovative ways to stay pertinent in the market.
A digital product sampling gives analytics and data that lets brands trace consumer behavior and insight. Businesses can target demographics and consumer groups with digital product sampling. It aids your product faster in reaching product-market fit status.
Know how Digital Product Sampling work
Digital product sampling is based on various strategies. Below are the steps of digital marketing strategies:
- To know what product they like to distribute and why is the first step for the brands. Understanding the goals and motives of the brand before providing any free samples is critical. Since digital product sampling is a data-driven tool.
- The next step is to know your target consumer. The individuals you want to serve and analyze.
- The final step is to choose the accurate platform to support you get your sampling goals. A Peekage is also recommended.
Peekage is a digital product sampling platform that aids your brand process these three steps swiftly. No matter what your size company is, peekage can help you in your product sampling journey. If you plan to launch a new product into the market and want to lessen risk during and post-launch. Digital product sampling has shown to be effective and also gives a personalized touch. That makes your consumer feel you care about them.
Some benefits of Digital product sampling
- Cost-effectiveness
Product sampling exceeds most other marketing strategies when it comes to cost. Because you get to collect sampler’s feedback live before your product begins. You have the chance to make important adjustments to your product and save some money.
- Brand awareness and loyalty
A great advantage of digital product sampling is the probability to cultivate brand loyalty and awareness. Product sampling activates a rational action to reciprocate.
- Growth in sales
Brands that are using the digital product sampling method have greater conversion rates. Across various channels compared to brands that use any other method. You can set short-term and long-term sales goals and easily track them.
